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ALWAYS BE KIND

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Our vision

Always Be Kind

Bekind Labs is a global leader in digital innovation, empowering people to create meaningful things and grow through kindness and collaboration.

Core Values

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Do the Kind Thing

Always act with kindness, building trust and collaboration in everything we do.

Build What Matters

Create solutions that truly matter and bring meaning to people’s lives.

Be Brave, Stay Humble, and Always Be Kind

Take bold steps with courage, stay humble to learn and grow, and never forget to be kind.

Core Purpose

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To help everyone thrive in a kind environment where they can challenge themselves, grow, and create meaningful value.

Our Mission

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People-Centered Digital Innovation

Partner with clients to create meaningful products using methodologies like Lean Startup, Extreme Programming, and Balanced Team.

Support Collaboration and Growth

Foster environments where teams and clients can learn, grow, and collaborate effectively

Build a Happy Workplace

Ensure everyone experiences a kind, trusting environment where they can challenge themselves and achieve success.

BHAG (Big Hairy Audacious Goal)

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To spread a kindness-driven culture of collaboration and innovation globally, becoming the standard in digital transformation leadership.

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What we offer

A Partnership Built on Innovation and Kindness

Beyond traditional consulting, Bekind Labs’ experts join your team, working side by side to bring your vision to life. Our product managers, designers, and software engineers create solutions aligned with your goals, applying the latest development philosophies from Silicon Valley—Lean Startup, Extreme Programming, Balanced Team—as we work together.

Developing Products

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We work hand-in-hand with our clients, forming fully integrated teams that bring their vision to life. Together, we create products that reflect a shared understanding, ensuring every step of development is effective, aligned, and meaningful.

Building Culture

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By working side-by-side with client teams, we infuse Agile practices naturally into their processes. Our approach is about kindness in action—supporting teams as they learn, grow, and embrace a truly Agile mindset that transforms the way they work.

Helping Agile Transformation

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We help organizations spread kindness through adaptability and resilience. With our guidance and practical tools, clients learn to embrace Agile across all levels, cultivating a culture of continuous learning, empathy, and sustainable growth.

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Our methodology

Innovating with Purpose, Building with Kindness

Our methodology is grounded in proven practices that drive innovation and collaboration. We focus on:

Lean Startup

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Build - Measure - Learn

We validate ideas quickly through iterative experimentation and data-driven decisions.

User-Centerd Design

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Crafting Meaningful Experience

We combine a deep understanding of user needs with meticulous craftsmanship to create solutions that are both impactful and enduring.

Extreme Programming

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Ensuring Technical Excellence

We emphasize technical excellence with practices like TDD, pair programming, and continuous delivery.

Balanced Team

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Collaborate and Empower

We bring together diverse expertise—design, development, and product management—for shared success.

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Careers

Join us in Building a Kinder Innovative World

At Bekind Labs, we believe that kindness drives true innovation. Our team is on a mission to bring digital transformation to the world through a people-centered approach—always with kindness. If you’re passionate about technology and making a positive impact, we’d love to have you on our journey.

Why Bekind Labs?

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Innovate with Kindness

At Bekind Labs, kindness is more than a motto. It's at the heart of everything we do. We work closely with clients as part of their team, creating products and sharing our methodologies for lasting transformation.

Learn, Grow, Lead

We value growth and learning, encouraging every team member to explore new ideas and lead initiatives. Our collaborative environment allows you to contribute directly to projects, honing your skills and knowledge in a supportive setting.

Impact the Future of Digital Transformation

With us, you’re part of a bigger picture—shaping the future of technology. Join us to bring Silicon Valley’s spirit of innovation to Asia and create meaningful change together.

Who we are looking for?

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We’re looking for passionate, skilled professionals who align with our values and are excited about:

  • Collaborating closely with diverse teams, both within Bekind Labs and with our clients

  • Sharing and practicing methodologies like Lean Startup, Extreme Programming, and Balanced Team

  • Leading with kindness, flexibility, and a forward-thinking mindset

  • Contributing actively to projects and embracing continuous improvement

Open positions

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  • Product Managers

    Lead projects with empathy and strategic thinking

  • Designers

    Craft intuitive and impactful user experiences

  • Software Engineers

    Build robust, innovative technology solutions

  • Marketing Specialists

    Drive brand growth with creativity and data-driven insights

  • Director of Happiness

    Foster a positive and supportive work environment for everyone

Apply now
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Contact us

Talk to our experts

Have a question, an idea, or a vision for the future? Let’s connect and build something amazing together, with innovation, collaboration, and kindness at the heart of everything we do.

Tokyo office

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Bekind Labs LLC

DOT Bldg
1-7-20, Hiroo, Shibuya-ku,
Tokyo 150-0012 Japan

Seoul office

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Bekind Labs Korea LLC

602 Yeongdong-daero
Gangnam-gu, Seoul,
Republic of Korea, 06083

Contact us

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Phone

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Email

info@bekindlabs.com