ALWAYS BE KIND
Our vision
Always Be Kind
Bekind Labs is the trusted partner in digital innovation, empowering organizations to build impactful solutions guided by doing the right thing, doing what works, and always being kind.
Core Values
Do the Right Thing
Do What Works
Always Be Kind
Core Purpose
Empower teams to do the right thing, deliver what works, and lead with kindness.
Our Mission
Drive Effective Digital Development:
Partner with clients to build software that works using Lean Startup, Extreme Programming, and Balanced Team practices.
Foster Purposeful Collaboration:
Create environments where teams continuously learn, adapt, and grow.
Lead with Kindness:
Cultivate empathy and respect in every interaction.
BHAG
Big Hairy Audacious Goal
To transform how the world builds software—making integrity, effectiveness, and kindness the global standard.
What we offer
A Partnership Built on Innovation and Kindness
Beyond traditional consulting, Bekind Labs’ experts join your team, working side by side to bring your vision to life. Our product managers, designers, and software engineers create solutions aligned with your goals, applying the latest development philosophies from Silicon Valley—Lean Startup, Extreme Programming, Balanced Team—as we work together.
Developing Products
We work hand-in-hand with our clients, forming fully integrated teams that bring their vision to life. Together, we create products that reflect a shared understanding, ensuring every step of development is effective, aligned, and meaningful.
Building Culture
By working side-by-side with client teams, we infuse Agile practices naturally into their processes. Our approach is about kindness in action—supporting teams as they learn, grow, and embrace a truly Agile mindset that transforms the way they work.
Helping Agile Transformation
We help organizations spread kindness through adaptability and resilience. With our guidance and practical tools, clients learn to embrace Agile across all levels, cultivating a culture of continuous learning, empathy, and sustainable growth.
Our methodology
Innovating with Purpose, Building with Kindness
Our methodology is grounded in proven practices that drive innovation and collaboration. We focus on:
Lean Startup
Build - Measure - Learn
We validate ideas quickly through iterative experimentation and data-driven decisions.
User-Centered Design
Crafting Meaningful Experience
We combine a deep understanding of user needs with meticulous craftsmanship to create solutions that are both impactful and enduring.
Extreme Programming
Ensuring Technical Excellence
We emphasize technical excellence with practices like TDD, pair programming, and continuous delivery.
Balanced Team
Collaborate and Empower
We bring together diverse expertise—design, development, and product management—for shared success.
Careers
Join us in Building a Kinder Innovative World
At Bekind Labs, we believe that kindness drives true innovation. Our team is on a mission to bring digital transformation to the world through a people-centered approach—always with kindness. If you’re passionate about technology and making a positive impact, we’d love to have you on our journey.
Why Bekind Labs?
Innovate with Kindness
At Bekind Labs, kindness is more than a motto. It's at the heart of everything we do. We work closely with clients as part of their team, creating products and sharing our methodologies for lasting transformation.
Learn, Grow, Lead
We value growth and learning, encouraging every team member to explore new ideas and lead initiatives. Our collaborative environment allows you to contribute directly to projects, honing your skills and knowledge in a supportive setting.
Impact the Future of Digital Transformation
With us, you’re part of a bigger picture—shaping the future of technology. Join us to bring Silicon Valley’s spirit of innovation to Asia and create meaningful change together.
Who we are looking for?
We’re looking for passionate, skilled professionals who align with our values and are excited about:
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Collaborating closely with diverse teams, both within Bekind Labs and with our clients
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Sharing and practicing methodologies like Lean Startup, Extreme Programming, and Balanced Team
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Leading with kindness, flexibility, and a forward-thinking mindset
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Contributing actively to projects and embracing continuous improvement
Open positions
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Product Managers
Lead projects with empathy and strategic thinking
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Designers
Craft intuitive and impactful user experiences
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Software Engineers
Build robust, innovative technology solutions
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Marketing Specialists
Drive brand growth with creativity and data-driven insights
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Director of Happiness
Foster a positive and supportive work environment for everyone
Contact us
Talk to our experts
Have a question, an idea, or a vision for the future? Let’s connect and build something amazing together, with innovation, collaboration, and kindness at the heart of everything we do.
Tokyo office
Bekind Labs LLC
13-7, Hachiyama-cho, Shibuya-ku,
Tokyo, Japan
150-0035
Seoul office
Bekind Labs Korea LLC
602 Yeongdong-daero
Gangnam-gu, Seoul,
Republic of Korea, 06083
Contact us