Shaping
How The World
Builds Software
Shaping
How The World
Builds Software
Helping teams build modern software
with humanity at the center
Helping teams build modern software
with humanity at the center
About us
About us
Heritage from Silicon Valley to Tokyo
Heritage from
Silicon Valley to Tokyo
As your Digital Innovation Partner, we don’t just build software — through AI, Lean Startup, user-centered design, Extreme Programming, and continuous learning, we help you grow teams that can run on their own.
As your Digital Innovation Partner, we don’t just build software — through AI, Lean Startup, user-centered design, Extreme Programming, and continuous learning, we help you grow teams that can run on their own.
Our services
Our services
Helping teams build modern software with humanity at the center
Through real-world product co-creation, we draw out the full potential of your team so they can lead their own innovation.
Core Services
01
Build
Co-creative Product Development
Applying Lean Startup, user-centered design, and Extreme Programming (XP) with AI, we validate ideas quickly and shape them into products that deliver both customer and business value.
01
Build
Co-creative Product Development
Applying Lean Startup, user-centered design, and Extreme Programming (XP) with AI, we validate ideas quickly and shape them into products that deliver both customer and business value.
01
Build
Co-creative Product Development
Applying Lean Startup, user-centered design, and Extreme Programming (XP) with AI, we validate ideas quickly and shape them into products that deliver both customer and business value.
02
Modernize
Collaborative Modernization
Without interrupting the value you already deliver, we rethink legacy systems and architecture, evolving them into a foundation for value creation that keeps pace with change.
02
Modernize
Collaborative Modernization
Without interrupting the value you already deliver, we rethink legacy systems and architecture, evolving them into a foundation for value creation that keeps pace with change.
02
Modernize
Collaborative Modernization
Without interrupting the value you already deliver, we rethink legacy systems and architecture, evolving them into a foundation for value creation that keeps pace with change.
03
Enable
Agile Organization Transformation
We work alongside your team as an AI-Augmented Balanced Team, embedding the judgment, learning, and collaboration practices of the AI era into how your people work every day. The capacity to keep delivering value stays with your organization.
03
Enable
Agile Organization Transformation
We work alongside your team as an AI-Augmented Balanced Team, embedding the judgment, learning, and collaboration practices of the AI era into how your people work every day. The capacity to keep delivering value stays with your organization.
03
Enable
Agile Organization Transformation
We work alongside your team as an AI-Augmented Balanced Team, embedding the judgment, learning, and collaboration practices of the AI era into how your people work every day. The capacity to keep delivering value stays with your organization.
Measurable Success
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Years of Agile & Lean Expertise
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Years of Agile & Lean Expertise
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Global Enterprises Transformed
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Global Enterprises Transformed
Client stories
Supporting the Development of In-House Software Talent Through DIG, Toyota’s Company-Wide Transformation Initiative
Toyota Motor Corporation launched DIG (Digital Innovation Garage) in October 2021 to internally develop software for customers and employees using agile methodologies. To ensure that the Toyota Group can continue contributing to society and industry for the next hundred years, DIG is driving company-wide transformation through two key initiatives: the development of advanced digital solutions that can only be realized through in-house software development, and the cultivation of talent capable of delivering such solutions. As of May 2026, DIG has grown to approximately 200 members. As one of DIG’s partner companies, Bekind Labs supports talent development through hands-on product development, working alongside Toyota teams to build solutions together.
Read the interview (JP)
Client stories
Supporting the Development of In-House Software Talent Through DIG, Toyota’s Company-Wide Transformation Initiative
Toyota Motor Corporation launched DIG (Digital Innovation Garage) in October 2021 to internally develop software for customers and employees using agile methodologies. To ensure that the Toyota Group can continue contributing to society and industry for the next hundred years, DIG is driving company-wide transformation through two key initiatives: the development of advanced digital solutions that can only be realized through in-house software development, and the cultivation of talent capable of delivering such solutions. As of May 2026, DIG has grown to approximately 200 members. As one of DIG’s partner companies, Bekind Labs supports talent development through hands-on product development, working alongside Toyota teams to build solutions together.
Read the interview (JP)
Client stories
Product Development Initiatives to Redefine the Urban Experience
East Japan Railway Company and its group companies are working to create new value across digital and physical experiences to enhance mobility and customer experiences in urban environments. As a partner, Bekind Labs has supported this initiative by applying insights gained through global product development practices, helping teams move from user research and hypothesis validation to continuous product delivery. Rather than limiting our involvement to workshops, we work alongside client teams to establish practical product development approaches and put them into practice, supporting their ongoing efforts to deliver continuous value.
Read the interview (JP)
Client stories
Product Development Initiatives to Redefine the Urban Experience
East Japan Railway Company and its group companies are working to create new value across digital and physical experiences to enhance mobility and customer experiences in urban environments. As a partner, Bekind Labs has supported this initiative by applying insights gained through global product development practices, helping teams move from user research and hypothesis validation to continuous product delivery. Rather than limiting our involvement to workshops, we work alongside client teams to establish practical product development approaches and put them into practice, supporting their ongoing efforts to deliver continuous value.
Read the interview (JP)
Interview
Interview
Speaking on ‘Be kind’
Speaking on
‘Be kind’
Behind every successful transformation is a balanced team of passionate experts. Meet the minds driving our Lean, UCD, and XP practices, and discover how they build what matters through daily collaboration and kindness.
Join us
Join us
Grow Together!
We believe that the best software is built by happy, balanced teams. Join a workplace where your well-being matters as much as your technical excellence. Bring your empathy, curiosity, and drive, and let's change the industry together.
Product Manager
Product Manager
Product Manager
Software Engineer
Software Engineer
Product Designer
Product Designer
Product Designer
Bekind blog
Bekind blog
Our Thoughts on Everything
Insights
& Culture
News
News
What’s New
Be Agile
Be Agile
Be Agile
with Tracker Boot
Accelerate success with Tracker Boot —
designed for faster, smarter, and more efficient product development.
Story-first
Story-first
Align priorities and conversations around user stories.
Align priorities and conversations around user stories.
Story-first
Align priorities and conversations around user stories.
Short cycles
Short cycles
Power realistic planning and drive faster learning through short, rapid iterations.
Power realistic planning and drive faster learning through short, rapid iterations.
Short cycles
Power realistic planning and drive faster learning through short, rapid iterations.
Rapid iteration cycles
Rapid iteration cycles
Support iteration planning by automatically calculating realistic delivery estimates and the feasibility of release goals.
Support iteration planning by automatically calculating realistic delivery estimates and the feasibility of release goals.
Rapid iteration cycles
Support iteration planning by automatically calculating realistic delivery estimates and the feasibility of release goals.