Bekind Labs

A Small Beginning, A Shared Moment of Kindness

Kindness in Daikanyama — The Opening Series Report

HEEWON CHOI

Jul 25, 2025

This article is written in English, Japanese, and Korean. Please scroll to your preferred language.
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1. Why We Created This Space

Bekind Labs is more than just a team that builds software.
We’re a working culture in motion — a community practicing better ways to collaborate and grow.

Over the past decade, we’ve worked with organizations across Japan and Asia, and one truth became clear: Sustainable creativity grows from kindness and trust between people.

Our new Daikanyama HQ is not just a workplace — It’s a platform for how we work, what we value, and how we build community. This Opening Series was our first invitation to step into that space together.

2. Kindness in Daikanyama — The Opening Series2

Date: July 18, 2025
Venue: Bekind Labs Daikanyama HQ
Guests: Clients, partners, industry friends, and Pivots

The event began in the 1F Bekind Salon, followed by a guided tour of all floors, a brand talk, and relaxed networking with good food and craft beer.

3. What People Felt

Japandi-inspired interiors, warm Akari light sculptures by Isamu Noguchi, and a brand film created by our design team playing on the big screen — all of these elements created a soft, immersive atmosphere.

“I feel like I’d genuinely be happy working here.”

This was the comment we heard the most — and it meant the most to us.

At Bekind Labs, we choose relationships over rules, safety over speed, and growth over performance. We believe true creativity grows in environments where people feel respected and supported. This event was a small but powerful reminder of that belief — made all the more real.

4. How We Live and Work in This Space

1F | Bekind Salon

A space where everyday conversation and community naturally flow. In the morning, the founder brews specialty coffee as the team gathers for a stand-up. In the evening, quiet conversations return over wine — a place where the rhythm of each day gently begins and ends.

2F | The Labs

Pairing stations inspired by the legacy of Pivotal Labs, reimagined with more spacious, thoughtful layouts for immersive collaboration.

3F | The Vision

Designed for strategic alignment and focused teamwork. Meeting rooms and open zones flow together to support varied team rhythms.

4F | The Oasis

Ping pong, board games, light weights, and a shaded terrace lounge — a space to recharge both body and spirit, and reconnect with others.

5F | The Nest

A quiet hotel-grade floor for visiting guests and teammates. A space for real rest and reset.

B1 | The Dock

Parking, showers, and essential infrastructure for everyday transitions

5. A Platform for What’s Next

We don’t see this office as a finished product, but rather as a platform to evolve together.

Workshops, talks, exhibitions, meetups, and more are on the way.
We hope our clients, partners, and future collaborators will help shape what it becomes.

“This isn’t a finished story.
It’s a platform we all write together.”

1. なぜこの空間をつくったのか

Bekind Labsは、ただソフトウェアを開発するだけのチームではありません。私たちはより良い働き方、チームの成長、コラボレーションの文化を実践するコミュニティです。

10年にわたり、日本やアジア各地の組織と共にデジタル変革を進めてきました。その中で確信したのは、創造性や持続可能な成長は、人と人との信頼と優しさから生まれるということ。

代官山の新しいオフィスは、単なる職場ではなく、私たちの働き方、価値観、そしてコミュニティのためのプラットフォームです。今回のオープニングシリーズは、その扉を開く最初の招待状となりました。

2. Kindness in Daikanyama — オープニングシリーズ

日付： 2025年7月18日
場所： Bekind Labs 代官山ヘッドオフィス
ゲスト：クライアント、パートナー、業界の友人たち、そしてPivots

1FのBekind Salonで始まり、全フロアのツアー、ブランドトーク、
食事とクラフトビールを囲んだリラックスした交流の時間が続きました。

3. この空間が生んだこと

Japandiスタイルの内装、
イサム・ノグチの「アカリ」の光、そしてデザインチーム制作のブランドムービーがスクリーンに映し出され、柔らかく温かな空気が空間を包みました。

ここなら、仕事がもっと幸せに感じられそう。

私たちが最も多く、そして最も嬉しく受け取った言葉でした。

Bekind Labsは効率よりも関係性を、スピードよりも安心感を、成果よりも成長の余白を大切にします。人が尊重され、支えられていると感じられる環境でこそ、本当の集中と創造性が育ちます。このイベントは、その信念を実空間で体現する小さな一歩でした。