The same philosophy, a new name

Pivotal Labs → Tanzu Labs → And now, Bekind Labs

More than 10 years ago, we came to this place with the desire to spread the advanced software development culture and methodologies we had cultivated in Silicon Valley to Japan and Asia.

That vision began at Pivotal Labs , was passed on to Tanzu Labs
, and now it has started anew under a new name , Bekind Labs .

Our name may have changed, but the philosophy at our core remains the same.
In fact, it has become clearer and stronger.

What kind of team is Bekind Labs?

Bekind Labs is more than just a development outsourcing company.
We become a team with our clients, working together as a partner
from problem identification to design, development, and release .

Ultimately, our goal is to establish
an independent product development team and culture within the client's organization.

The main methods we use are as follows:

User-centered design (UCD)

• involves identifying the real problems that need to be solved through user observation and interviews.

We develop a lean startup

• hypothesis and evolve the product through rapid testing and learning.

Extreme Programming (XP)

• leverages TDD, pair programming, and continuous integration to achieve both quality and speed.

Our balanced team of

• PMs, designers, and engineers collaborate across boundaries, working towards a common goal.

These are not merely technologies; they are our culture itself .
We practice and share this culture together with our clients on-site.

The changes we have created

Bekind Labs has collaborated with many companies in Japan and South Korea to help them achieve
fundamental digital transformation .
In particular, in a collaboration with a major manufacturing company,
we have conducted multiple intensive 6-month programs, training more than 200 product development professionals
to date .

They are now core members of the company, driving change from the ground up.

Our goal isn't simply to create a "good product." It's
to leave behind a "good team" and cultivate a culture where continuous learning and growth are possible .

Why "Bekind"?

We believe that "people" come before technology.
Because true transformation
begins with changes in people and culture .

That's why we want to be a team that approaches our colleagues, clients, and society
with kindness .

Our slogan is simple:
always be kind.

We are looking for new members.

Bekind Labs is looking for people who:

• People who enjoy identifying problems and solving them on their own.

• We are looking for people who want to grow together with their team members and clients.

• Those interested in practicing Agile/Lean/XP/UCD

• For those who want to improve the software development culture in Japan, Korea, and Asia.

We are still a small team, but we are experienced and have a clear vision.
We would love to build the future together with you.